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Performance Marketing Executive

Performance Marketing Jobs in Singapore, Currently, we are building a strong in-house data-driven marketing team here in Singapore to spearhead all our marketing efforts. As we continue to expand our presence and capabilities across Singapore, raising awareness & boosting user acquisition via Online Advertising becomes more important than ever. 

As a Performance Marketing / Digital Marketing Specialist, your key objective would be to drive User Acquisition growth for our Singapore market. You would be responsible for strategy, planning, actioning & delivery of Search,

Social, Display & Youtube campaigns, ensuring that the performance meets Lalamove’s User and Driver Acquisition targets. You will have to work with multiple stakeholders to plan, implement & measure scalable optimisation strategies in the market.   

Job Details

Hiring Organization Lalamove EasyVan (SG) Pte Ltd
Post Name Performance Marketing Executive
Qualification Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma, Professional Degree, Master’s Degree
Industry Private
Employment Type Full Time
Work Hours 8 Hours
Salary SGD 3000 To SGD 4200 Per Month
Location Singapore 199011

About Organization

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it.

Onto our fifth year as a start-up, now operating in Hong Kong, China, Taiwan, Thailand, Singapore, Vietnam, and the Philippines, our aspirations don’t stop there as our model has the ability to transform how goods moved in any city worldwide.

Backed by a team of experienced entrepreneurs, Lalamove offers a great place to add real value because you get real ownership of what you do. Come work with energetic, dynamic individuals, and play a critical role in disrupting the entire logistics market in a cutting-edge tech company.

Responsibility

  • Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, and Cost Per Acquisition, within the given budget
  • Data Driven:  To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end-to-end marketing campaigns based on data research and analysis
  • Expert in Google Ads & Paid Social: Have hands-on execution experience in managing Google Ads, Facebook Ads, and other paid social platforms
  • Test & Learn Mentality:  To be open enough to try new channels & learn from them. A/B testing targeting, strategies, and creatives.
  • Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers.
  • User Empathy: To be able to think from a perspective of a user or a driver & build user journeys that are seamless.
  • High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects.

Skills & Requirements

  • A minimum of 4- 5 years experience in digital marketing for e-commerce or tech industry
  • Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC)
  • A strong understanding of ad formats in Google
  • Experience in setting up remarketing/retargeting ads
  • Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing
  • Experience in running A/B testing
  • Experience in collecting and analyzing data
  • The ability to source information and learn on the fly
  • An analytical and critical thinking mindset
  • Independence, drive, and ability to work in a team
  • Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools ability to multitask and perform under tight deadlines

Benefits

  • Mental health services.
  • Gym membership reimbursement.
  • Tuition reimbursement.
  • Workplace flexibility.

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